The Eternal Group (Eternal), founded in 1980 in
To win in China's booming and ever-changing dail
As the opening to the outside world gains greate
How do you know if a cosmetic brand is truly pop
Drunken Elephant, one of of the fastest growing
The Eternal Group (Eternal), founded in 1980 in Hong Kong, entered Chinese mainland in 1989. Eternal has flourished over the past 40 years, and set China’s tre
On July 3, 2020, the China Cosmetic Store Conference 2020 Guangdong, with the theme of "Return of CS", was held through live streaming as scheduled. At the conf
To win in China's booming and ever-changing daily chemical market, giants should move faster to adapt to the trends and rules in the Chinese market.
As the opening to the outside world gains greater momentum, the Chinese market has become a safe haven and a new high ground for global cosmetics - And this tim
How do you know if a cosmetic brand is truly popular? You sure can tell if consumers have a nickname for it.
Drunken Elephant, one of of the fastest growing skincare brands in the USA, entered the Chinese market and was acquired by Shiseido in the second half of 2019.