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Exclusive Interview | Four Decades of Eternal: Perfume Mogul in Ever Changing Market

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Exclusive Interview | Four Decades of Eternal: Perfume Mogul in Ever Changing Market

The Eternal Group (Eternal), founded in 1980 in Hong Kong, entered Chinese mainland in 1989. Eternal has flourished over the past 40 years, and set China’s tre

Investigative Report | Present situation in Guangdong sheds light on future of China's beauty industry ——The investigation on Guangdong’s Cosmetic Store/ distributor ecosystem against the backdrop of the

On July 3, 2020, the China Cosmetic Store Conference 2020 Guangdong, with the theme of "Return of CS", was held through live streaming as scheduled. At the conf

Exclusive Interview with Henry Karamanoukian: 12% Growth in China’s Market;

To win in China's booming and ever-changing daily chemical market, giants should move faster to adapt to the trends and rules in the Chinese market.

China-Israel Cosmetics Joint Statement Signed! Will Israel Become the Next Beauty Influencer on the Internet?

As the opening to the outside world gains greater momentum, the Chinese market has become a safe haven and a new high ground for global cosmetics - And this tim

Magical weapon of P&G/L’Oreal/Shiseido: “Nicknames” and the business competition behind it

How do you know if a cosmetic brand is truly popular? You sure can tell if consumers have a nickname for it.

Exclusive Interview | How “Mavrick” Drunk Elephant Utilizes Shiseido to Dominate Chinese Market.

Drunken Elephant, one of of the fastest growing skincare brands in the USA, entered the Chinese market and was acquired by Shiseido in the second half of 2019.

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