• 2015-08-25
  • 阅读量:1645
  • 来源|化妆品财经在线CBO独家www.cbo.cn
  • 作者|何辰

《化妆品财经在线》记者获悉,兰芝今日(8月25日)上午在微信朋友圈发布一则广告。不同于此前迪奥、欧莱雅等化妆品品牌在朋友圈的推广内容,此次兰芝借力微信朋友圈发布的是新品预告,其将于9月1日上市的气垫BB霜、水滴唇釉两款新品,与时尚潮牌PLAYNOMORE跨界限量定制。


CBO网讯(记者 何辰)据广告文案,兰芝此次新品主打“为时尚点亮快乐的色彩,为明星彩妆换上时尚新装”,并号召女性消费者“不要羞怯,做时尚甜心”。


据悉,搭配9月1日的新品上市,兰芝将于8月28至30日在北京、成都、长沙、重庆、杭州、合肥、兰州、南京、南宁、上海、深圳、沈阳、石家庄、太原、武汉、厦门、西安、郑州18个城市的51家百货专柜开展“遇见时尚”活动,消费者只需填写姓名、手机号码,选择附近专柜,即有机会获得兰芝气垫BB霜时尚体验装一份。

 

资料显示,兰芝品牌自2014年开启特别项目”LANEIGE meets Fashion”(兰芝与时尚的碰撞),每年与炙手可热的时尚品牌跨界合作,打造限量美妆产品。今年,兰芝 “LANEIGE meets Fashion 2nd Project”(兰芝与时尚的碰撞,第二篇章) 联手时尚品牌PLAYNOMORE推出以“My Darling,SHYGIRL”为主题的限量系列。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 

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